Promotes and facilitates investments in the halal industry in Selangor either through attracting domestic direct investment (DDI) or foreign direct investment (FDI), or a combination of the two by being a match making agency.
Promotes and facilitates the export of halal products produced in Selangor into the global market, including guiding entrepreneurs on the certifications required before a product can enter into a particular country.
Organises Selangor Halal International Convention (SELHAC), an annual event that provides the platform for halal industry players to expand their reach.
Participates in selected local and international investment/halal expositions and conferences to promote HIS to the international market.
Collaborates with institutions of higher learnings, especially those in Selangor, in research and development.